One of Canada’s most revered A&Rs, Fraser Hill, began a new chapter in his life after 21 years at Universal Music Canada and EMI Music Canada. His new company is frazietrain productions, inc. It’s an independent music consulting company specializing in Artist and Repertoire Consulting and Artist Development across all genres, for artists signed and unsigned.
Through frazietrain productions, inc., Fraser was the consulting A&R on Serena Ryder’s Utopia, Serena Ryder’s platinum-selling Harmony that yielded the triple platinum “Stompa”, and A&R for 2017 and 2019 Juno-Nominated singer/songwriter Donovan Woods. Fraser is also the Casting Director for a the Canadian television music series called The Launch.
This year, on The Launch, Maddie Storvold’s “Don’t Say You Love Me” hit #1 on Canadian Country radio and #9 overall. Last year, Elijah Woods x Jamie Fine’s “Ain’t Easy” won The Launch and has over 11 million streams.
Serena Ryder’s latest release, Electric Love EP, debuted at #1 on the Canadian Music Charts and that was also A&R’d by Fraser.
In the past seven years, Fraser has enjoyed significant success with Juno-winners: Serena Ryder, Dear Rouge (Juno Award winners for Best Breakthrough Group), Shawn Hook, July Talk, CCMA-nominated artist Wes Mack as well as Nikki Yanofsky and her Gold release, Little Secret.
Fraser oversaw every step of one of the most successful albums, Serena Ryder’s triple Platinum-selling Harmony yielding the triple-Platinum selling single “Stompa” (with nearly 9.5 million streams) and the Platinum single “What I Wouldn’t Do” (over 4 million stream). Both singles enjoyed multi-format radio charting success: an unheralded achievement. Additionally, Fraser recently oversaw the release of her Gold single, “Got Your Number” (over 4 million streams). He also delivered Shawn Hook’s Platinum single “Sound of Your Heart”.
Fraser A&R’d recordings by Nikki Yanofsky, Alan Doyle, and Boots and Hearts’ winner James Barker Band with their debut single, “Lawn Chair Lazy”. This release has become the highest charting Debut Country single ever by a Canadian Artist, after which James Barker Band signed with Universal Music Canada.
Fraser began his career in music placing stock recordings in film and TV productions. He then began freelance engineering and co-producing artists like Red Rider, Tom Cochrane, The Grapes of Wrath, and Anne Murray. Venturing forward, Fraser formed Mighty Music Entertainment with agent Ed Smeall and co-managed The Northern Pikes together. Fraser, along with long-time partner Rick Hutt, co-produced and engineered several of their Gold and Platinum recordings including Snow In June, granting them a Juno Nomination for Engineer of the Year.
Fraser started in A&R as a Manager of A&R and worked his way up to Senior Director of A&R at EMI Music Canada where he was responsible for signing Platinum artists Serena Ryder, These Kids Wear Crowns, Kreesha Turner and Shawn Hook. When EMI Music Canada was sold to Universal Canada in 2012, Fraser transitioned to Universal Music Canada.
Additionally, he oversaw A&R for award-winning artists including Stabilo, David Usher, Sarah Brightman, Anne Murray and The Watchmen, as well as being involved in the signing of Toronto-based label Sleepless Records, where he worked alongside President Alex Bonenfant to deliver Juno-winning Gold artist, July Talk.